Tractor Supply to Ditch Woke Policies
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Tractor Supply to Ditch Woke Policies
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Once again, Americans have made their voice heard. Tractor Supply will now abandon many of it’s woke policies after facing backlash.
From Higher Ground. Rather than go broke, a merchant isn’t going woke.
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One of America’s leading rural-supply merchants announced Thursday that it is ending all “Diversity, Equity, Inclusion” programs and will no longer support LGBTQ and global warming causes.
Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.
“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.
The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.
The bullet points undo much of what Mr. Starbuck had reported on.
Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”
The company said its corporate giving would “focus on rural America priorities, including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring non-business activities like pride festivals and voting campaigns.”
The Tennessee company also will break from the widespread U.S. corporate practice of submitting data to the Human Rights Campaign for the Corporate Equality Index score that the LGBTQ lobby group issues.
Global warming efforts are also gone, as Tractor Supply promised to “withdraw our carbon emission goals, and focus on our land and water conservation efforts.”
“We will continue to listen to our customers and team members. Your trust and confidence in us are the upmost importance, and we don’t take that lightly,” the company statement concluded.
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This article was originally published at Higher Ground. Photo Credit: CapCase – https://www.flickr.com/photos/7467877@N07/15354988944/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=58961665.
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Comments
Father, thank you for this decision to leave DEI and other ungodly strategies. Bless them and may they have favor with the public because of their change of heart.
Thank you Mr. Starbuck and the TSC customers who have taken a stand. In my experience, corporate officers are often disconnected from both the customers and the workers. Accountability is a good thing… for all of us!
This is wonderful news! I applaud them. This could very well be the liberating factor for other companies who are caught in the stranglehold of ‘wokeness compliance’ to have the courage to speak out and break those chains.
May our Lord & Savior Jesus bless Tractor Supply for their sound and courageous decision to do what’s right in God’s eyes. May He give discernment and boldness to other (timid) companies to follow the lead of Tractor Supply’s lead.
Good for you!!! Your priorities are sound. Do what you were intended to do with your business and remove politics forcing you to go down other paths. Now we as Americans have a way to fight back to this pressure, like with Bud Light. We found we do have a voice. WE CAN MAKE A DIFFERENCE. We can pray that this Spirit led boldness to STOP, has power to open the eyes of other businesses who may choose not to be under the thumb of oppression. The government has reached way too far into our lives. Thank for a way back to freedom. May we stand and not waver from God’s intentions, common sense and the Holy Spirits leading.
On today’s “give him 15 “ Dutch Sheets revealed the state of Tennessee’s efforts to seek God and called for prayers and fasting.
I didn’t know that Tractor Supply was a Tennessee company until I read this post. This is a perfect example of how the Holy Spirit is moving !
Father we pray this miraculous move of humility will spread from state to state and from company to company. We.. your people are humbling ourselves , praying to only you, seeking your face and turning from our wicked ways ! 2Chron.7:14 .Amen and Hallelujah
Hang on to your hats guys , we are fixing to see and be a part of a whirlwind of the Holy Spirit our feeble minds can scarcely comprehend!!!!
I also did not know that Tractor Supply was a Tennessee company. Holy Spirit is moving and He is hearing the prayers of His people. I pray that Gov. Kay Ivey will follow the state of Tennessee in prayer and fasting for 30 days in August or September!
Thank you Father for Tractor Supply’s boldness to stand up and make a righteous decision and lead by example! May you bless this company for their stand and integrity.