President-elect Donald Trump named campaign manager Kellyanne Conway to a top adviser’s role at the White House and filled out his media team Thursday, picking Republican Party spokesman Sean Spicer as his press secretary.

Mr. Trump also said Jason Miller and Hope Hicks, who handled press for his campaign, will be his communications director and director of strategic communications, and said Dan Scavino will be his social media director.

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Mr. Trump called Ms. Conway a “tireless and tenacious advocate of my agenda” and said she “has amazing insights on how to effectively communicate our message.”

Ms. Conway said she was offered the press secretary’s job, which would have made her the daily face of the White House, but turned it down, and instead managed to secure a more influential post as counselor to the president.

She said she didn’t want to compare herself to others, but likened the role she could occupy to that of Valerie Jarrett, who is seen as one of President Obama’s more trusted and influential advisers despite largely avoiding the public limelight.

The transition team said Ms. Conway’s role will entail working with senior leadership “to effectively message and execute the administration’s legislative priorities and actions.”