Sponsors Ditch the Olympics Over Politics
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Sponsors Ditch the Olympics Over Politics
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In the wake of 2024’s highly politicized Olympics, three key sponsors have decided to put their money elsewhere. This is an answer to our prayers about the social agenda that took front seat at the Olympics.
From The Epoch Times. Three major Japanese companies have confirmed they will not renew their sponsorship contracts with the International Olympic Committee (IOC).
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The three companies—Toyota, Panasonic, and Bridgestone—are among the 15 TOP Olympic sponsors. …
Toyota Chairman Akio Toyoda said on Sept. 26 that his company will not renew its contract with the IOC over concerns that athletes are not being prioritized enough and the political influence surrounding the Games. …
“[The Olympic Games] became more politically tinged, and I constantly questioned whether this was best for the athletes. That’s why we chose to stop after Paris, as originally agreed.”
Toyoda said the carmaker will continue to provide financial support to individual Olympic and Paralympic athletes, as well as to the International Paralympic Committee through its mobility foundation. …
Weeks before Toyota’s announcement, Panasonic said it was ending its sponsorship as the company reviewed “how sponsorship should evolve with broader management considerations.” …
Bridgestone Corp., a Tokyo-based tire manufacturer that has been an Olympic Partner since 2014, is the latest Japanese company to pull out of an IOC sponsorship deal.
“The decision comes after an evaluation of the company’s evolving corporate brand strategy and its recommitment to more endemic global motorsports platforms,” the company said in a statement on Oct. 1. …
What do you think of these companies’ decisions? Share your thoughts in the comments below.
(Excerpt from The Epoch Times. Photo Credit: Ibex73 – Own work, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=150146114)
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Comments
Praise the Lord God most high,
If it were not such a serious matter it would be interesting to watch an entire culture descend into insanity. It happened to Germany in the 1930’s and is happening to the entire West right now. Reality is…well…real and to war against it will lead to destruction, of people and society in general. Two and two equals four, not five. But as Orwell demonstrated in “1984”, people who can be forced to believe the former can be forced to believe anything. The present lunacy we see embraced by many is actually being centrally implemented by a highly malignant global system. There is nothing grass roots about it. Right now they are going after the borderline insane among us. Soon they will come for us all. The goal is satanic domination of the world which will fail miserably but cause a lot of anguish before it does. Don’t fall into the satanic trap. God prevails in the end.
Praise God, it was a blessing to read these corporations took positive steps in regard to the actions of the Olympics. As a Christian, I believe our LORD will bless them due to their standing upon principles that are saying “enough” of supporting politics over athletes , ignoring ideals the Olympics were founded upon. Our athletics train giving incredible time to their training striving to be the “best that they can be”. This can involve years of training and sacrifice. I am praying for France, as a nation that their leadership allowed this and have supported it to the extent they have done. At this time, to have these corporate responses is a hopeful sign that these actions were not acceptable nor will they be in the future.
I pray father God that these Japanese companies leaders and workers come to the salvation of the lord Jesus. They seem receptive. In Jesus’s name.
I am so thankful that these companies are willing to abide by their convictions. What a blessing to see this happening in so many areas.
God is moving! He is giving individuals companies and corporations “spiritual eyes to see and spiritual ears to hear”. Amen
“ WOKE “ be gone in the Name of Yeshuah/Jesus .
Fantastic! The IOC needs to learn a hard lesson and hitting them in the pocketbook is how they will learn to keep men in men’s competitions and women in women’s competitions and “Faith Bashing” out of the Olympics 110%! Shame on them for allowing any of this and Touché to all the companies that are imposing consequences to the IOC’s Very Poor Choices!
Thank You LORD for hearts and minds of the influential who discern the foolishness of the world and take a stand for morals and righteousness. May their intentions be pure and their commitments be heartfelt and focused on You LORD. Thank You LORD for hearing and answering our prayers. In YESHUA’S Glorious, Victorious Name. Amen.