In the wake of 2024’s highly politicized Olympics, three key sponsors have decided to put their money elsewhere. This is an answer to our prayers about the social agenda that took front seat at the Olympics.

From The Epoch Times. Three major Japanese companies have confirmed they will not renew their sponsorship contracts with the International Olympic Committee (IOC).

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Pray for your fellow intercessor.

The three companies—Toyota, Panasonic, and Bridgestone—are among the 15 TOP Olympic sponsors. …

Toyota Chairman Akio Toyoda said on Sept. 26 that his company will not renew its contract with the IOC over concerns that athletes are not being prioritized enough and the political influence surrounding the Games. …

“[The Olympic Games] became more politically tinged, and I constantly questioned whether this was best for the athletes. That’s why we chose to stop after Paris, as originally agreed.”

Toyoda said the carmaker will continue to provide financial support to individual Olympic and Paralympic athletes, as well as to the International Paralympic Committee through its mobility foundation. …

Weeks before Toyota’s announcement, Panasonic said it was ending its sponsorship as the company reviewed “how sponsorship should evolve with broader management considerations.” …

Bridgestone Corp., a Tokyo-based tire manufacturer that has been an Olympic Partner since 2014, is the latest Japanese company to pull out of an IOC sponsorship deal.

“The decision comes after an evaluation of the company’s evolving corporate brand strategy and its recommitment to more endemic global motorsports platforms,” the company said in a statement on Oct. 1. …

What do you think of these companies’ decisions? Share your thoughts in the comments below.

(Excerpt from The Epoch Times. Photo Credit: Ibex73 – Own work, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=150146114)