ORBITAL BILLBOARDS ADVERTISING PEPSI?
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ORBITAL BILLBOARDS ADVERTISING PEPSI?
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A Russian company called StartRocket says it’s going to launch a cluster of cubesats into space that will act as an “orbital billboard,” projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo — which will use the system to promote a “campaign against stereotypes and unjustified prejudices against gamers” on behalf of an energy drink called Adrenaline Rush.
Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real.
“We believe in StartRocket potential,” she wrote in an email. “Orbital billboards are the revolution on the market of communications. That’s why on behalf of Adrenaline Rush — PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard — we agreed on this partnership.”… (Excerpt from Jon Christian artcle on FUTURISM)
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Yes, it concerns me! I don’t want commercials filling the sky at night! I don’t even watch television! I don’t want to be forced to watch commercials every time I look at the night sky! I think it’s a horrible invasion of peace and privacy! I hope everyone boycotts any company who uses this method of advertising! This kind of thing is not right, and will it end with advertising? Dear Lord help us!