GOOGLE TO SORT BUSINESS OWNERS BY RACE?
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GOOGLE TO SORT BUSINESS OWNERS BY RACE?
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Government enforced race reparations aren’t here yet, but Google has rolled out a plan to show people how to exclusively support businesses based not on the content of the owners’ character but on the color of their skin.
Google Maps’ verified Twitter account revealed that it is rolling out an attribute that it says “makes it easier to identify and #SupportBlackBusiness in the U.S.” The platform also published a companion blog by Head of Google for Startups U.S. Jewel Burks, explaining that the attribute would make it “easier for customers to find and support [Black-owned businesses].” Google further stated that the new program is part of its “ongoing commitment to racial equity.” This is being done in partnership with the US Black Chambers, Inc. or the USBC, the July 30 tweet revealed. Google followed up by urging followers to “Tag a Black-owned business you’d like to see add the icon,” so that the business can be identified by its owners’ race. . . .
What do you think will happen if Google reveals this program? Discuss and share with your friends. . .
Google linked to a “services” page which explained the reasoning behind the project:
As people look for ways to support the Black community, there has been a surge in Google searches for “Black owned businesses.” In partnership with the U.S. Black Chambers, Inc., Google has launched a Black-owned attribute for Business Profiles in the U.S. to help people easily extend support.
Google even included a digital sticker, or badge so that users can “get the word out to more Black-owned businesses.” . . .
“When searching for a business through Google.com or Google Maps, you’ll now be able to see a new badge to represent Black-owned businesses — it’s a black heart over an orange three-striped background,” The Verge explained. Google has weaponized identity to serve liberal causes before. According to The Verge, “In 2018, Google introduced similar badges for businesses to display if they were either ‘Women-Led’ and/or friendly to members of the LGBTQ+ community.”
The same “services” page Google linked to in its tweet listed other services exclusively for “Black and Latinx small businesses,” such as “Digital Coaches.” These coaches will reportedly “provide free digital skills training and coaching to help Black and Latinx small businesses reach new customers, thrive online, and grow.”
(Excerpt from News Busters. Article by Alexander Hall. Photo from WallPaperFlare.)
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Heavenly Father, In Jesus name, thank you for allowing me bring my prayers and concerns to you. Your ways are not man’s ways and vice versa. I pray all will find their trust, faith confidence in You, Lord. I agree with comment that to separate out certain groups by skin color is “divisive”.
So, are we spending time and money on programs which promote the very thing the program seeks to destroy; in this case, divisiveness?? Lord I don’t think most people go into a business based on the owner’s skin color. Lord, if there is a better way to be fair to all business owners, please lead and guide us. Lord, a good advertising campaign is the key to get customers. Those who are successful usually work very hard to get their name before the public. Seems to me, Lord, this is what works. No need for a huge government program to identify businesses is what I am thinking, Lord. If I am wrong, please guide me. Amen
All lives and all businesses matter. This is just adding to the divisiveness. This could even set black businesses up to be targeted by Antifa and the likes. Those who say black lives matter then ruin black businesses and neighborhoods.
I look for products I want, I don’t care who owns them as long as they treat me decently and deliver what they promise I have no problems with who owns a business.
I agree with Nancy. God judges our hearts; not outward appearances. Hopefully, a business owned by blacks or whites or Asians, etc are honest, trustworthy and kind. We are to treat others regardless of race, color, or creed. Jesus loves all and we need to be in prayer for all.
I agree with Nancy. God judges our hearts; not outward appearances. Hopefully, a business owned by blacks or whites or Asians, etc are honest, trustworthy and kind. We are to treat others with kindness regardless of race, color, or creed. Jesus loves all and we need to be in prayer for all.
The LORD does not look at the things people look at. People look at the outward appearance, but the LORD looks at the heart.” (1Samuel 16:7). The LORD detests dishonest scales, but accurate weights find favor with him. (Proverbs 11:1) God rules over the affairs of man-He wins!