Daily Wire CEO Jeremy Boreing Creates Razor Brand to Compete with ‘Woke’ Brands
March 28, 2022 | Tennessee
Jeremy Boreing, the co-CEO of the Nashville-based Daily Wire, announced the creation of a new razor brand to battle “woke” companies that infuse politics into business.
Specifically, the new brand, entitled Jeremy’s Razors,” targets Harry’s Razors, a company that pulled their advertising from the media outlet.
Harry’s Razors cut ties with the conservative company, citing “inexcusable” views, after host Michael Knowles discussed his opinion on gender.
“They said the views you hear on our programs — whether you agree with them or no t— are “inexcusable,” and dropped their ads on our network due to “misaligned values.” They tried to shame you for the unforgivable sin of not adhering to their woke platitudes du jour,” the website of the new razor brand says. “Enough. Harry’s and their ilk don’t want you in their world — but I want you in mine. So stop giving your money to corporations that hate you.”
However, an ad for the new product also points to Gillette, which previously created an ad about “toxic masculinity.” In the commercial, which is almost four minutes long, Boering uses a flamethrower to ignite razors from both companies… (Excerpt from the Virginia Star)