Twix’s Halloween commercial sends a ghoulish message

There is nothing covert about the message, nothing sublime, nothing cryptic. Quite the contrary, the message is clear and in your face. If you have a problem with a little boy wearing a princess dress and believe that people who dress like witches with spiked collars look weird, you will be blown away — meaning, literally blown away. As in, swept away by a gust of wind produced by a dark, angry witch. And this is a Twix commercial for Halloween?

The ad itself is slow moving and hardly compelling, not the kind of commercial that would make you want to eat a candy bar.

It features a boy in a princess dress with his new nanny, dressed all in witchlike black, as they go to a park for the boy to play.

But the pace picks up when another boy says to the boy in the dress, “You look like a girl” (which he does). The boy then asks, “Why are you wearing that?”… (Excerpts from the Christian Post)