New Law Protects Children of Social Media Influencers

Gov. J.B. Pritzker has signed a measure into law that sets up a trust fund for a child being used as a social media influencer by their parents or guardian.

Senate Bill 1782, filed by state Sen. Dave Koehler, D-Peoria, was recently signed in to law by Pritzker. Beginning next July, the law sets up protections for children of parents who have earned money by using their child’s likeness on social media platforms.

The law provides that a video blogger who features a minor child in 30% of their content shared on online platforms like YouTube, Twitter, TikTok or others must set aside 15% of gross earnings on the video content in a trust account to be preserved for the benefit of the minor upon reaching 18 years old. (Excerpt from Just the News.)